Go Wild With PRIMATE

Welcome to the future home of PRIMATE.

Coming in September 2023

How Comparisons Sabotage Your Fitness (And How to Stop Them)

Of the many things that can undermine your fitness, the threat posed by comparisons often slides under the radar.

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Discipline vs. Motivation

“I just can’t get motivated to workout.” I hear this from people all the time. People who think motivation is the key to fitness, and they’re waiting from some magic switch or hack that will get them motivated… and then they’ll crush all their fitness goals. Motivation isn’t coming to save you. Sure, maybe for […]

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The Benefits of Tunnel Vision

LET’S TALK ABOUT TUNNEL VISION.  Yeah, it’s usually viewed as a negative, and for good reason. It usually means a limited viewpoint, ignorance, not seeing the big picture. But in this complex world, there’s usually a yin to every yang. And, at times, a little tunnel vision comes in handy.  The ability to focus – […]

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