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Go Wild With PRIMATE

Welcome to the future home of PRIMATE. Coming in September 2023

How Comparisons Sabotage Your Fitness (And How to Stop Them)

Of the many things that can undermine your fitness, the threat posed by comparisons often slides under the radar.

“I just can’t get motivated to workout.” I hear this from people all the time. People who think motivation is the key to fitness, and they’re waiting from some magic switch or hack that will get them motivated… and then they’ll crush all their fitness goals. Motivation isn’t coming to save you. Sure, maybe for […]

The Benefits of Tunnel Vision

LET’S TALK ABOUT TUNNEL VISION. Yeah, it’s usually viewed as a negative, and for good reason. It usually means a limited viewpoint, ignorance, not seeing the big picture. But in this complex world, there’s usually a yin to every yang. And, at times, a little tunnel vision comes in handy. The ability to focus – […]

How to Deal with Setbacks

The first rule of dealing with setbacks is accepting that their will be setbacks.

Lifestyle sabotages you more than old age

A study on hunter gatherers revealed many health issues we chalk up to “old age” are really a product of our lifestyle.

Approach Health and Fitness Like a Video Game (Really)

I know. Video games and fitness generally don’t go together. But, hear me out…

No, You’re Not Too Old

I hear the voices all the time. Often the voices come from friends and family. People who will shake their heads when hearing about a race I’ve done and tell me, “You’re getting too old for that stuff. You have to accept you’re not young anymore.” Their voices only grow louder when I’m nursing a […]

photography of woman in pink tank top stretching arm

6 Tips For Dominating Your New Year’s Resolutions

If you’re like most people, you see New Year’s resolutions as a discouraging annual cycle where each December you set up lofty goals… and then find yourself off track before the Super Bowl kicks off. New Year’s resolutions don’t need to be an annual exercise in futility. In fact, they can be a healthy way […]

Try These Kids’ Games to Stay Fit

Chances are that when you were a kid, you didn’t have to work hard to stay fit. Sure, your body was busy growing and your metabolism was cooking on high. But you were probably also exercising everyday. Only you didn’t know it.